Without a doubt soju one of the cultural icons of Korea. It helps when almost all dramas include a scene, or many, showing Koreans toasting each other with a shot of this iconic drink poured from the by now classic green bottle from Jinro, if the brand can be seen in the first place.
While I am not much of a wine/liquor connoisseur, I know that soju holds a special place in the Korean society. Thus, I was pleasantly surprised when I happened to catch a short clip on Singapore's Channelnewsasia showing the other Korean drink - makkoli.
Distinctly different from the soju, makkoli is a cloudy white rice wine which was commonly consumed by Korean farmers after a hard day's labour. This drink is apparently good for the health and is gaining popularity amongst Koreans and further afield in Japan.
Although I have this large unopened bottle of Jinro's soju in my larder, courtesy of my recent trip to Korea, I am more than game to head down to the supermarket to get myself, a 'packet' of makkoli off the shelves. Yep, it comes in packets!
Will post about my experience with makkoli once I try it, provided that I stay sober enough to put up a post. :)